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What to Look For in a Business Lease
(0) What to Look For in a Business Lease

You've finally found an ideal location for your business, and you can start negotiating the lease with the landlord. But what should you be looking for in the commercial lease agreement? Before you sign anything, review the lease and make sure it answers each of the following questions:

1. Will you be given a copy of the building inspection report? If not, can you arrange for your own inspection?

2. Is a drawing of the leased premises attached with the demised area clearly marked?

3. What is the date of possession? What are your remedies if the space is not available to you on the date of possession?

4. Are you required to obtain any approvals or comply with any local regulations or ordinances before you can commence business in the leased premises?

5. How long is the free rent period? When do the lease payments begin?

6. How will your security deposit be handled? How long will it take to receive a refund of the deposit at the end of the lease term?

7. Are there restrictions on your use of the space? What are those restrictions?

8. What are the provisions for rental increases? How much prior notice will be given?

9. Are the tenants required to pay a percentage of the property taxes?

10. What types of insurance coverage, in what amounts, are you required to carry?

11. Which utilities and services will you be responsible for paying?

12. What other costs are associated with the space (advertising, merchant association dues, etc.)?

13. How much will the landlord pay towards your leasehold improvements?

14. Are there any restrictions on what kind of signage you can have? Do you need to get the landlord's prior approval before installing your signs?

15. What are the landlord's obligations for repairs and maintenance on the building, the common areas and your premises?

16. How much are your common area maintenance costs?

17. What are the provisions for renewal of the lease at the end of the term?

18. Do you have the right to assign the lease or sublease any of the space?

19. What are your rights in the event of eminent domain, foreclosure, or partial or total destruction of the premises?

20. What happens if you default in any of your obligations?

21. What are your remedies if the landlord defaults?

22. Are you required to return the premises to its original condition at the end of the lease period? Based on the original condition, what will the costs be to do this?

23. Is there an obligation to pay legal fees and costs in the event of a dispute?

If you are satisfied with the answers, you can proceed with submitting a Letter of Intent or a Lease Proposal to the landlord which sets out all the negotiable elements of the lease - square footage, initial term, renewals, base rent, rent-free period, allowance for leasehold improvements, etc. and the relevant tone of your negotiations to date. The LOI will allow the parties to continue to negotiate the final terms of the lease. Keep every draft of the LOI as a paper trail documenting the negotiations.

Finally, have your lawyer review the lease BEFORE you sign. And never sign anything that you don't fully agree with.

Image by H. Cuthill

Business Equipment - Should You Lease or Purchase?
(0) Business Equipment - Should You Lease or Purchase?

If you're starting up a business, cost drives every decision you make. And when it comes to business equipment, you need to determine whether it is most cost-effective and advantageous to lease or purchase the equipment necessary to your business.

There are essentially three options available for acquiring the equipment you need: a straight lease, lease-to-own (a "finance lease"), or outright purchase.  The term "business equipment" can apply to anything you need for your operations, including computers, printers, and other electronics; office furniture; communications systems (cell phones, pagers, Blackberries; alarms and security systems; shelving and storage; specialized machinery; warehouse forklifts and loaders; and vehicles.

The Upside and Downside of Leasing

The upside of leasing is that it requires less of an initial outlay than purchasing, so you're not tying up so much money right off the bat. And for computer equipment, it can be the best option. Your lease costs can be deducted as an operating expense, and they don't depreciate. Since the average equipment lease runs for 3 years, your lease will be expiring right about the same time that your computer equipment is obsolete, and you can upgrade to a new system under a new lease. Review the lease terms to make sure they provide for maintenance, updates and support.

The downside of leasing? Your overall costs are almost always higher, you don't own the assets, and you build no equity in the equipment. And there will probably be restrictions on whether, and how much, you can customize the equipment for your business.

Should I Buy Instead?

When you buy it, you own it. And you can probably deduct a good portion of those asset purchases on your business income tax return. You also get the benefit of the depreciation deduction. If the equipment you need has a lifespan of more than 3-5 years and you've got the capital to do it, you probably should purchase instead of leasing it.

Office furniture is a good example of equipment with a long lifespan. While you may replace the chairs every few years, it's likely that the desks, shelving and filing cabinets will be around for a long time. These items are readily available from second-hand office suppliers, which can save you money. Buying second hand can be a great way to save money and still get what you need. Look for classified ads, listings on Craig's List and Kijiji, and shops that specialize in used office equipment and supplies.

Check out the local and online auctions as well. You have more recourse when buying from a dealer since you can usually take the item back, although there will probably be no warranty. The price might be higher than if you bought it from an individual, but the ability to return the item is worth paying more for. The risk you run when buying from an auction is that you can't actually test the equipment beforehand. Many auctions sell goods as seen, which means if the goods do not work, you have almost no chance of getting your money back, except for online auctions such as eBay. Find out what the restrictions are - and what your rights are - before bidding on any auction items.

Determining the Actual Costs

I'm assuming that, like most start-up businesses, your company will need to finance any equipment purchases by securing a loan. There are some questions that you will have to get answered in order to determine what the actual cost of leasing versus purchasing will be.

  1. What is the required down payment for the equipment?
  2. What is the term of the lease or loan?
  3. What are the monthly payments?
  4. What is the interest rate?
  5. Is there a final balloon payment at the end of the term? If so, what is the amount?
  6. What is the cost of an extended warranty (if applicable)?
  7. If lease-to-own, can you buy out early? At what cost?
  8. What is the total cost of the lease or loan (including maintenance and warranties) over its lifetime?
  9. If leasing to own, how much more are you paying to lease the equipment over and above its actual value?
  10. What are the tax deductions available if you purchase the equipment?
  11. What would the resale value of the purchased equipment be?

Can You Afford It?

Now that you know what the costs will be, ask yourself whether the business can afford it? Do you have sufficient cash flow at present to support your monthly lease or loan payments? If your business is seasonal, you'll need enough cash to support those payments during your off-season. And what about the maintenance costs? Are they included in your lease? Did you provide for them in the loan calculations? Do you know what they are? Then there's insurance. How much is the annual insurance cost to cover the equipment? Is it included in the lease?

If the answer to any of the above questions is "No", you should determine which equipment is absolutely essential for your business, and which items can wait until your cash flow improves. If you have to have it and the cash isn't there to buy it, then talk to several leasing companies and negotiate the best lease you can.

Image by xuefei wang from Pixabay

Should You Buy a Franchise? Answers to Frequently Asked Questions
(0) Should You Buy a Franchise? Answers to Frequently Asked Questions

Have you ever thought about becoming a franchisee? There are some great opportunities out there for enthusiastic and hard-working entrepreneurs, but first you need to do your homework. Here is some basic information that you need to know if you're considering buying a franchise.

What is a franchise?

Franchising is the practice of licensing others to use your successful business model. A franchise is basically a clone of that business model. The franchisor has replicated its method of doing business, and licenses those "clones" to franchisees. Anyone interested in doing business using the franchisor's brand and system can apply to become a franchisee. If the applicant is successful, the franchisor and franchisee (and any guarantors) enter into a Franchise Agreement in which the relationship between the parties is described in detail.

What sort of laws govern franchises?

In the United States, China, some Canadian provinces, Australia, France and Brazil, there are specific franchise laws that provide for full disclosure of all relevant facts and information to protect prospective franchisees. In most other jurisdictions, franchise is considered a distribution system, and the laws that cover other distribution networks apply (including trademark).

What are the pros to buying a franchise?

  • The franchisor is selling a business that has already proven to be successful.
  • A successful business has brand power, instant name recognition and offers a level of quality that is already known to customers.
  • Most franchisors offer some degree of ongoing marketing and operational support to their franchisees.
  • Franchisees can benefit from the franchisor's marketing campaigns.
  • Franchisees may be able to keep inventory costs down by using the franchisor's suppliers.

What issues do I need to consider if I want to buy a franchise?

If you are considering buying a franchise, you need to thoroughly research all aspects of the franchisor-franchisee relationship, and the past record of the franchise you're considering. Some questions you need to answer before deciding to apply for a franchise:

  • Does the franchise brand have long term value that is sustainable and/or that can be enhanced?
  • What is the product / service being sold to the end user? How does the end user feel about the quality of the product / service?
  • Why is the product / service better sold by a franchise rather than by a non-franchised business?
  • Is the product / service unique in the marketplace? Is it protected by copyright or patent?
  • Is the pricing competitive? Does the price reflect the value received?
  • Is the product / service sold via the most effective locations or types of outlets (e.g. branded retail stores, online, through distributors, etc.)?
  • Is the product / service promoted effectively? Do customers understand and respond to the promotional strategy?

What should I look for in a franchisor?

There is more to a franchisor than just a successful business method. Here are some questions you need to ask about the franchisor:

  • What is the reputation of the franchisor? Is the franchisor perceived as being of good character and socially responsible? Are they a member in good standing of the relevant industry trade associations?
  • Talk to some existing franchisees and see how their business is doing and how they feel about the franchise system. Is there anything they're unhappy with? Has anyone left the system?
  • What is the franchisor's financial position? If you've submitted a franchisee application, the franchisor must provide you with full disclosure, including financial information. If you haven't submitted an application, you should try to obtain financial information from another source (if possible).
  • What is the background of the management team? How much experience and expertise do they have? This information will also be included in the disclosure document.

What are the factors that make a successful franchise system?

Before you buy in, it's essential to determine whether the franchise system itself is successful. Key factors to examine are:

  • How successful has the franchise system been to date? Are its franchisees doing well? How does the failure rate compare to other similar franchises and to non-franchised businesses?
  • How does the franchise system pick its location sites? How successful have these sites been?
  • How does the franchise system choose franchisees? What is the turnover rate? Have franchisees achieved acceptable ROI and are they happy with their investment?
  • Does the franchise system have the necessary controls for early detection of problems in the overall business, as well as in the individual franchisee operations? Does it work effectively with its franchisees to resolve problems?
  • Does the franchise system have a good relationship with its suppliers?
  • Does the franchisor offer additional services to its franchisees to help them develop and succeed in their business?

How much will it cost me to invest in a franchise?

Don't sign up until you know exactly what the total cost of your investment will be (upfront costs and recurring fees), and how long it will be before you see a return. There are many things to consider:

  1. Upfront costs - Franchise fee, initial cash investment, operating licenses, inventory, equipment, staff training, outfitting the location, etc.
  2. Ongoing fees - Royalties, advertising fees, management fees, minimum purchase quotas, etc.
  3. Break-even point - How long will it take to reach break-even? What is the profitability potential?
  4. Projections - Are the franchisor's 5-year business plan projections attainable?
  5. Financial Services - Does the franchise system offer financial services to its franchisees through a major bank?

What should the Franchise Agreement contain?

Don't sign anything or pay any fees or deposits until you have reviewed the Franchise Agreement with a lawyer experienced in franchising. The Agreement should cover all of the following areas:

  • Term - How long is the initial term? Do you have the option to renew it, and on what terms?
  • Territory - What is the territory of your franchise? Do you have exclusive rights within that territory?
  • Support - What type of support will the franchise system provide for start-up, training, and ongoing business assistance?
  • Restrictions - What restrictions are there on the way you operate the business? Do you have to purchase supplies directly from the franchisor or its suppliers, or can you also purchase materials from third parties?
  • Dispute resolution - Are there provisions for resolving disputes between the parties?
  • Liabilities - Does the franchise you're buying have any outstanding liabilities? Who is responsible for clearing those?
  • Termination - Do you have the right to terminate the Agreement, and on what grounds? What happens if you want to sell or assign the franchise?

If the answers you get to all of the foregoing questions are satisfactory, congratulations! You've taken the first step to becoming a franchisee.

Image by Gerd Altmann from Pixabay

12 Tips to Writing a Website Development Agreement
(1) 12 Tips to Writing a Website Development Agreement

Many web developers prefer to create their own Website Development Agreements for clients. Do you know if your agreement template addresses all of the key issues it should? This article provides a checklist of the provisions that you should be including in your standard form agreement. At the very least, you need to include clauses covering:

  • who owns the website and content after completion,
  • protection of intellectual property rights for any software or resources used in building the site,
  • the development phases (what constitutes completion of a phase),
  • functionality testing,
  • resolution of problems that arise during the process,
  • covenants, warranties and undertakings given by each party,
  • confidentiality and non-disclosure provisions to protect the parties, and
  • what level of ongoing support will be provided.

1. Clearly outline the project specifications and development phases.

  • Provide detailed specifications for the design of the website, which will then serve as criteria for final testing of the website to determine if the specifications have been met and if acceptance of the website is warranted. The specifications must be approved or modified by the client before work commences on the development of the site.

  • Clearly define the developer's performance obligations to avoid any ambiguity between the parties. Clarify how extra work will be approved and billed.

  • If the project warrants it, the Agreement should contemplate appointing a project manager to oversee and coordinate the development and to be the point of contact with the client.

  • Set out a timetable for development / performance milestones and for progress meetings at key points in the timetable, and include the payment schedule attached to those milestones and key points.

  • List all deliverables and resources required from the client and the times at which these are required. Include provisions which cover the implications if the client is late in delivering these items, i.e. how it will affect the timetable and completion date. Clarify what happens if a milestone is not met or the completion date is missed through no fault of the client.

  • Ensure that the Agreement allows you to subcontract any part of the development services if necessary.

  • The developer's performance obligations should include providing documentation and source code for all software used during the process.

  • The Agreement must be flexible enough to allow for changes to the site specifications, and must also clarify how those changes will affect the timetable and development costs.

2. Make sure all parties agree on what is included in the contract price and how payments are to be made.

  • Include everything that is included in the price, such as software licensing fees and applicable taxes.

  • Payment should be tied to performance milestones. At least 1/3 of payment should be held back until the website has been thoroughly developed, delivered, tested and accepted by the client, and the website is ready to go live.

  • There should also be a further holdback (10%-15%) for a reasonable period following acceptance to ensure that all defects have been detected and fixed.

3. Specify who owns the website and the elements.

  • Unless otherwise agreed to with the client, the Agreement should expressly provide that the work done under the Agreement is a work-made-for-hire, and that all content, graphics, domain names, files and the look-and-feel of the site (together with all underlying code, software, digital programming) are the sole property of the client. A copyright notice should be displayed on the website.

  • For greater certainty, the developer should sign over all proprietary rights in the work to the client under an assignment provision. Unless the developer is an employee of the client, the developer must convey copyright ownership to the client in writing in order for the client to acquire all rights reserved to the author under the copyright laws.

  • Clarify whether the developer retains any rights to use any materials or software created during the development.

4. Hardware and software considerations.

  • If the developer is providing any of the hardware, are any manufacturer's warranties being provided?

  • If the developer is using any proprietary software in the development of the website, include provisions for the client to be able to license the software and access the source code in the event that the relationship between the parties is terminated or the developer goes out of business or becomes otherwise unavailable. The license granted to the client should be perpetual, royalty-free, irrevocable and worldwide, and should be transferable.

  • Is any third party software or material (such as graphics) being used in the development? Have the required licenses / consents been obtained? Who is responsible for, and who pays the costs for, obtaining them? And who is liable for the performance of that software?

5. Clarify how third party infringement claims will be dealt with.

  • Each of the parties should provide warranties that none of the material they provided infringes any intellectual property rights or other proprietary rights of any third party.

  • There should also be mutual indemnification by each party of the other party.

  • The developer should carry adequate liability insurance coverage to protect against third party claims.

6. Confidentiality and non-solicitation provisions.

  • The Agreement should contain confidentiality clauses to protect each party's confidential information and proprietary data.

  • The Agreement should also contain a non-solicitation provision barring either party from soliciting the other's employees during and for a reasonable period of time following completion of the project.

  • If either party wishes to refer to the relationship in its marketing materials (including putting the developer's name and/or link on the website), this should be agreed to in the contract.

7. Compliance with laws and regulations.

  • If the website collects any personal information from site visitors, all applicable local and international privacy and data security laws must be complied with.

  • If the website is an e-commerce site which will be processing payment transactions, PCI compliance must be included in the scope of services.

  • The website must contain all the required notices and disclosures for users (privacy, use of personal information, cookies, copyright, etc.)

8. Liability provisions.

  • Each party should indemnify the other for any loss or damages arising as a result of such party's breach of its obligations. The liability should be limited to the total of the fees paid by the client under the Agreement.

  • Each party should indemnify the other against third party infringement claims with respect to content, material or resources supplied by that party.

9. Functionality testing.

  • The Development Agreement should clearly specify the anticipated functionality of the website, including page load times, connection speed, mobile friendliness, download speed, number of simultaneous connections and response times for user requests, compatibility with all Internet browsers, security protocols, checkout and payment systems.

  • The functionality provisions should also cover integration of the site with the client's existing data server structure.

  • The client must be able to make changes to the website without interfering with the site's operation or functionality.

  • Website functionality should also include the procedure for accessing, recording and compiling user data and analytics.

10. Provisions governing installation and acceptance testing.

  • The developer is responsible for transferring and installing the site and all associated software and files on the client's web server.

  • The Agreement must address the following questions:

    • Who will take responsibility for acceptance testing?

    • Who will determine whether the testing has been successful?

    • Will acceptance testing occur in stages?

  • The client should have the right to reject the site if the site fails to meet designated specifications and does not pass the acceptance tests.

11. Warranties of the parties.

  • In addition to the developer's warranty that there are no infringing materials, the developer should also warrant that the website will be delivered free from all known viruses and material defects, and will conform to the specifications. There should be a reasonable period of time allotted to resolve any defects or shortcomings.

  • The client should provide a warranty that it has complied with all legal, financial and data protection matters.

  • Determine how long the developer's warranty should be in effect, and set out the start date and end date.

12. Specify the types of ongoing support that will be provided.

  • Determine whether the client will require training (e.g. html, CMS functionality, etc.) and if so, whether and for how long the developer will provide that training, and at what cost.

  • Will the developer be providing support and maintenance after completion? Is this tied to a warranty period? If not, then consider signing a separate support and maintenance agreement.

  • Determine the service level requirements, the costs to be billed to the customer, and billing and payment schedules.

Image courtesy of Pixabay.com

Preparing for That Important Investor Meeting
(0) Preparing for That Important Investor Meeting

Careful preparation for meetings with the investment community seems as obvious as it is necessary. However, good intentions all too often get sidetracked and key preparations can easily be overlooked. The questions outlined below will serve as a checklist to make sure that every important item is addressed well in advance of your next investor session.

How to Draft a Software Development Agreement - A 12-Point Checklist
(0) How to Draft a Software Development Agreement - A 12-Point Checklist

Are you a software developer? More to the point, are you a software developer who wants to draft up a standard form of contract yourself, instead of having a lawyer do it? This checklist can help you cover the bases, but remember that it's always advisable to have a lawyer review your final form of agreement before anyone signs it, to make sure everyone's interests are addressed (it saves on litigation costs later).

Let's look at each of the sections that should be included in a standard-form Software Development Agreement, and the issues that should be addressed to protect your interests and those of your clients.

1.  Parties

Every contract should begin with the names, addresses and contact information of the parties. If any party is a corporate entity, the jurisdiction in which it was incorporated should be included as well.

2.  Full Description of the Software and the Development Process

All of these items should be addressed. They can be briefly described in the main body of the Development Agreement, with the detailed specifics attached as a schedule or appendix.

  • Specifications of the software being developed.
  • Definition of milestones and criteria for the start and end of each phase of development.
  • Timetable for deliverables.
  • Progress reports, including: milestones achieved, problems encountered, potential future problems, any changes to functionality, time schedule or milestones.
  • Testing specifications and criteria for passing each test.
  • Standards and procedures to be applied.
  • Customer's right to conduct quality audits and to witness the developer's testing of the software.
  • Installation, support and training that will be provided by developer.
  • Developer's obligation to deliver the software and documentation in accordance with the specifications.
  • Customer's obligation to supply hardware, software, support, personnel.
  • Provisions describing the process for customer's acceptance of the software and documentation.

3.  Background Technology

Any background technology (e.g. existing code and applications that will be utilized in the development of the software) must be described in sufficient detail, and the ownership of that background technology established - whether it is owned by the customer or the developer.

4.  Definition of 'Proprietary Information'

Each party will be providing such things as business data, source code, and other types of confidential information. The term 'proprietary information' should be defined, as it applies to both the developer and customer.

5.  Ownership of Software and Documentation

  • Who owns the software and documentation (taking into consideration ownership of the background technology)?
  • What are the rights of each party are with respect to licensing and sublicensing the software?
  • The developer should assign its intellectual property rights in the software to the customer.
  • It is also important to set out any restrictions on the use of the software (if applicable).

6.  Payments

The section of the Agreement that deals with payment of the development fee should deal with more than just how much and when payments are to be made. All of the following should be addressed:

  • Payment schedule should be based on accomplishment of development milestones.
  • Amount of development fees, and allowable expenses, including any maximum amount.
  • Do expenses over a certain amount require customer's prior written approval?
  • Do the development fees include applicable taxes?
  • Developer's invoicing schedule and due dates for payment of invoices.
  • Process for customer's acceptance of development milestones.
  • Customer's right to buy out of the contract in the event of early termination.

7.  Termination

  • Provisions for termination by either party, and for what reasons.
  • Notice period and form of notice, which should include the reasons for termination and the effective date of termination.
  • Survival of terms (such as confidentiality), licenses, and sub-licenses after termination. Which provisions will survive (continue to be binding after termination), and for how long?

8. Training

  • What types of training services will be provided by developer?
  • Where will the training take place?
  • How long will training sessions take place, and how many participants will be accommodated?
  • What sort of training materials will be provided? Who provides them?
  • Is there a separate fee for training, or is it included in the development fees?

9.  Modifications to Software

  • Spell out the customer's rights to modify the software, and to acquire any modifications by the developer.
  • Who owns the modifications?
  • Are there additional fees?

10.  Errors and Defects

  • The customer should have sufficient time to use the software to detect any errors or defects in the software. This section should set a reasonable notice period, such as 90 days, during which the customer should notify the developer in writing of any errors or defects.
  • The developer has an obligation to correct the problems, provided that the errors or defects did not come about by misuse on the part of the user.
  • The parties must also agree on a fair and reasonable arrangement as to any additional fees for work required to fix errors and defects.

11.  Warranties

The developer's warranties to the customer should include:

  • Performance of the software.
  • Customer's right to use software and documentation.
  • Ownership of the software, and developer's ownership of any background technology used in the development.
  • Indemnification of the customer against third party infringement claims and damages.
  • Survival of warranties after termination or expiration of the contract.

The customer should also provide a warranty of ownership if any of the customer's background technology was used in the development, and should indemnify the developer against claims and damages in that regard.

12.  Standard Clauses

There are certain boilerplate clauses that are included (in whole or in part) in all legal agreements:

  • Procedure for giving notice by one party to the other party. It should always be in writing, and can be delivered personally, by mail (whether regular or registered/certified), by fax, or any of these.
  • Governing law clause.
  • Headings not to be construed as part of the agreement.
  • Force majeure provisions.
  • Severability of clauses, in the event that certain provisions are deemed invalid.
  • No amendments unless agreed to by all parties.
  • Schedules and attachments to form part of the agreement.
  • Entire agreement, i.e. no other agreement exists between the parties with respect to the software development.
  • Non-merger (survival) clause setting out which provisions will survive termination.

To get you started, you can find template software licensing and development contracts at MegaDox.com. These are fully editable templates which are easily customized to include all the details of your client transactions.

Image by StockSnap from Pixabay

Is Customer Service Dead?
(0) Is Customer Service Dead?

To answer my own question, not dead yet (nod to Monty Python). But it's definitely ailing. It seems like most of the service sectors could use a refresher course in courtesy. Remember back in the day when you would pull into a service station (keyword "service"), and a smiling attendant would come out, pump your gas, check your oil and even wash your windows? And when you paid for the gas, you might even get a free air freshener for your car! (If you're under 30, all of this will sound like some Pleasantville fantasy.) Today you drive up to the self-serve gas bar, pump your own gas, clean your own windows (if you can find a squeegee), check your oil (or decide to skip it because you'll get your hands dirty and you're on your way to work), and pay by credit or debit card at the pump because they don't take cash (too risky - might get robbed). Faster? Decidedly. More enjoyable? Get real. Smiling? Not.

We all realize that we save money by doing it ourselves - whether it's pumping gas or bagging our groceries. Nobody is against saving money if it means skipping a few little amenities. But the whole concept of "Service" seems to have gone out the window along with those little amenities. And as a side effect of convenience, we're robbing millions of high school kids of potential after-school jobs at the gas station or the grocery store. So whatever cash we save on gas and groceries, we end up having to pay out for our kids' gas and cell phone bills.

Seriously, though, the term "customer service" is made up of two words that naturally go together. Customer Service is defined as "an organization's ability to supply their customers' wants and needs." The definition of a customer is someone who purchases goods or services (that word again). Whether we do business in a brick and mortar building, online, or a combination of both, when we serve a customer we are promoting our brand. The way in which we serve that customer will shape how they perceive our business and will determine not just whether or not the customer will return, but also what they will have to say about us to family, friends and colleagues.

Every businessperson knows that a business survives solely on the goodwill of its customers. No matter how deep the pockets of your investors are, no matter how flashy and cool and sexy your products are - if your customers leave your store feeling unsatisfied or unhappy, your business is doomed. Bad  word-of-mouth gets around pretty quickly these days via Twitter, Youtube, Facebook and customer complaint and review websites. This morning's bad customer experience can become this afternoon's trending topic on Twitter. Your marketing fail could soon be plastered all over the Internet for all to see, and your brand can be dragged through the virtual mud. For a business that relies on local visitors - such as a restaurant -  this is the kiss of doom. You now will have to look at spending a lot of time, effort and cash cleaning up the PR mess and hoping people will forgive and forget. Or you could just take steps to avoid it in the first place

Let's go back to that definition of customer service and the part about "supplying a customer's wants and needs." How can we know what they want and need? Well, you can get a clue as to what they NEED by the fact that they've come to your shop or your website. If you sell cars, chances are they're not shopping for window blinds. So you have your first clue - now you narrow the field by asking them what they're looking for, then leading them to the items that fit that description. Narrow the field more by determining the price range, color, size, and other factors that will ultimately affect their decision to purchase.

We've dealt with what the NEED. But what do they WANT (other than a new car)? That's pretty easy. They want what YOU want - to be dealt with respectfully and fairly, and to be treated as a person. An important person. Someone whose opinion matters. Someone whose time is as valuable as yours.

I'm going to share an incident that happened to me not long ago. I went to the Customer Service counter in Real Canadian Superstore to ask a question. There were three people behind the counter who were obviously enjoying themselves, joking and giggling together. Unfortunately there were also three of us customers standing on the OTHER side of the counter waiting, and waiting, and waiting, while they had their little laugh fest, and we were not amused. After a couple of minutes of wasting my valuable time, I gave up and left. Now to be fair, I've had positive experiences with Superstore's customer service people on other occasions. But THAT one stands out in my mind. Do I still shop there? Yes, but only because they have a big gluten-free section and their prices are better than the competitors. (Celiac disease sometimes means compromise.) But just because I want to save money doesn't mean I want to cease being treated like a human being. Every business, no matter the size and no matter the clientele, must train their staff to be prompt, courteous and respectful. Don't waste our time.

Now let's take an example from the other side of the aisle. I stopped at Tim Horton's one morning to fill up my travel mug with Tim's Dark Roast. The lady behind the counter got my coffee for me and then asked me if I was right- or left-handed. Why? Well, so she could put the lid back on my travel mug with the drinking spout on the appropriate side. Now THAT is customer service.

And remember to SMILE, people. If you don't enjoy your work, then go work somewhere else. Don't take it out on your customers. We didn't hire you. You may be asking, "How do you do all this if your business is online? How can I strike up a meaningful relationship with people I've never met?" Well, people chat with customers on social media every day. "Prompt, courteous and respectful" still apply. Using the words "Thank you" liberally in your emails, post-checkout pages, and contact pages will make your customers feel appreciated. And yes, you can SMILE with your telephone voice and with the words you use on social media. The folks at Big Fish Games do it all the time!

Let's keep Customer Service alive and well by practicing it every day in our own businesses, and by reinforcing it in others whenever we encounter it in our lives. If a support person or salesperson meets or exceeds your expectations, let them know - and let their supervisors know too. Recognition is like a pat on the back - it encourages people to strive to do their best at all times. If your employees are doing their best for your customers, word will get around and your business will be all the better for it.

Image by Tumisu from Pixabay

How to Choose the Right Domain Name for Your Online Business
(0) How to Choose the Right Domain Name for Your Online Business
The domain name you choose for your website, like your corporate name and other business marks, is an important component in marketing your business. It identifies you to online visitors and customers, who will then associate it with the products and services you provide. It is therefore very important to choose carefully when deciding on a domain name. Here are some of the main points to keep in mind when choosing your domain.
How to Escape a Fire in Your Workplace
(0) How to Escape a Fire in Your Workplace

Several hundred people die in workplace fires in North America each year. Would you know what to do if a fire broke out in your workplace? Many commercial buildings distribute emergency safety plans to each of their tenants, and hold fire drills once or twice a year to give workers a chance to practice their escape. But if your company has not developed its own fire safety plan yet, here is a set of steps to follow to help you escape a fire emergency.

Seven Steps to Take Before an Emergency Arises

1. Determine your escape route. Map out a floor plan of the office and highlight the main escape route, with all exits clearly marked, including windows if those windows can be used as an exit. Advance planning will reduce confusion and minimize panic in the face of an actual fire.

2. Know the location of all fire alarms, sprinklers, fire extinguishers and hoses in your vicinity.

3. Establish a safe muster point where all staff will meet after escaping. For instance, you could designate a parking lot down the street as the location where all personnel will report so they can be accounted for. Keep an up-to-date list of all personnel so that each person can be checked off when they report in.

4. Review the emergency plan regularly with your staff. Provide each new employee with a copy of the plan as part of their orientation.

5. If your building does not have regular fire drills, schedule your own fire drill twice a year. Practicing the routine ensures that everyone knows what to do and where to go. Every second counts in an emergency. Fire drills give you a chance to review the procedures, improve response time, refine the escape plan and ensure that everyone gets out alive.

6. Make sure your evacuation plan provides proper arrangements for persons with special needs. Ensure that building management is aware of any staff member who will need assistance in case of an evacuation.

7. Appoint a fire warden and deputy fire warden to take charge during the emergency and direct people to the exits. The wardens will also be responsible for taking attendance at the muster point after evacuation.

What to Do If a Fire Starts

  • STAY CALM - DO NOT PANIC. Easy to say, but hard to do when smoke and fire are involved. The more you concentrate on getting out alive, the less time you'll have to panic.

  • If you discover a fire: (1) pull the fire alarm; (2) call 911; (3) evacuate quickly.

  • Assist any disabled or incapacitated employees to get out of the building.

  • Breathe through your nose to filter out smoke particles. If at all possible, place a wet cloth over your mouth and nose.

  • Go to the nearest emergency exit and take the stairs. DO NOT USE THE ELEVATOR.

  • If you can't see an exit sign, try to visualize the room around you and picture where the exits are. Locate a wall and follow it. It will eventually lead to a door or window.

  • Listen for sounds from outside, as these can act as a guide to the exits.

  • If you get trapped by smoke, crouch down as low as you can. Hot air rises, so any cool clean air will be found close to the floor.

  • If there's anyone else with you, work with them to find an escape route. It will help both of you feel more confident and less likely to panic.

  • When you find an exit, assist others who are still in the building by shouting or making other loud noises at the exit to guide them to your position.

  • Check doors for heat by touching them, using the back of your hand and starting near the bottom. If the door feels hot, that means there's a fire on the other side. Close doors quickly if smoke or heat blow in. Shut all doors behind you when leaving.

  • If the smoke is too think for you to see, shuffle - don't walk. Keep your weight on your rear foot and use your forward foot to check the floor for openings (such as stairwells) and obstructions (such as furniture).

  • If you have to use stairs to escape, go down backwards. This will keep your head nearer the stairs and cleaner air. Or, alternatively, go down in a sitting position which enables you to grip the stairs to prevent falling.

  • If you're trapped and can't find an escape route, call 911 and give your exact location. If you're near a window, signal for help with a flashlight or something brightly colored.

  • Once outside, meet at your designated muster point. If someone is missing, immediately alert the emergency personnel on scene.

 

Image by ThePixelman from Pixabay

10 Good Reasons to Sign a Contract When Renovating Your Home
(0) 10 Good Reasons to Sign a Contract When Renovating Your Home

Before you start that major renovation...

Are you planning to use a contractor to renovate your home? Before you do, have a set of plans drawn up and enter into a written construction contract with the contractor so the project can be performed in accordance with your specifications. These are critical items that will protect your interests as a homeowner and the interests of the general contractor as project overseer.

Here are 10 good reasons to have a written renovation contract signed and in place before you start.

1. A written contract creates a binding legal agreement between you and your contractor. It sets out the rights and obligations of each party and ensures that there is a permanent record of the terms agreed to between you and the contractor.

2. A contract may help to protect you against financial loss or personal liability in the event of accidents or injuries on the work site.

3. A clearly written contract can reduce confusion and misunderstandings by detailing what each party expects and requires from the other party.

4. Your contract should also list the work that is NOT included, such as work that should be done by you or by third parties who are not parties to this contract (for example, tile work to be done at a later date might be covered in a separate contract between you and the tiling contractor).

5. The contract should include all initial costs and estimates for the renovation project.

6. A written contract clarifies things like (i) the timing of the construction and expected complete date, (ii) the dates on which progress payments are to be made and the manner in which those payments are to be made, (iii) the procedure for any changes to the work, and (iv) the contractor's responsibility for carrying liability insurance and workers' compensation.

7. A good renovation contract also provides how any disputes that arise between you and your contractor can be resolved.

8. The contract will give you a means of being released from your contractual obligations if the contractor defaults in performing its obligations.

9. The contract should specify a warranty period for defects in workmanship or materials within a reasonable time period so the contractor can fix those defects which are detected within the stated warranty period.

10. Lastly, a contract that has been signed by both parties clearly establishes that the terms and conditions contained in the agreement were found to be reasonable and acceptable at the time that they signed it.

 

Image by Iqbal Nuril Anwar from Pixabay